Belynda Lee

Chief Operating Officer


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Belynda Lee COO of ASCIRA

In her more than two decades as a senior executive, Belynda Lee has built a reputation for fostering strong international industry relationships with key corporate vendors and field sales teams. Her success shows through the retention and loyalty of high-profile, high-volume field associates.

Belynda has an innate ability to connect with people from all walks of life and works directly with the sales field to develop winning strategies impacting individual success. Her personable character and engagements as an international speaker have garnered Belynda a large following of fans around the world.

Belynda brings international business acumen, creativity, initiative, and an ability to perform as a cross-functional strategist. Her multilingual background assists her in facilitating multi-channel distribution strategies that benefit both corporate and sales teams globally. She launches million-dollar companies, manages billion-dollar companies by designing and implementing business operations, established policies that promote company culture and vision, overseen operations of companies, as well as the work of executives.

Creating a strong foundation for ASCIRA’s global growth is Belynda’s top priority. She emphases on organizational alignment, execution, and quality with a never-ending focus on the end-customer.

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Executive Leadership

The Importance of ASCIRA

Latest News & Blogs

John Sachtouras – Transformational Leader of the Year

Ascira Global announced today that The Globee® Awards, organizers of world’s premier business awards programs and business ranking lists, has named John Sachtouras, a winner in the 9th Annual 2021 CEO World Awards. These prestigious global awards recognize disruptive technologies and innovative solutions that are transforming consumer experiences everywhere. They cover every industry of every size in […]

C-level Executives of ASCIRA Win Bronze Stevies

It was double celebrations for ASCIRA as COO Belynda Lee, was named the winner of a Bronze Stevie® Award in the Woman of the Year category in the 18th Annual International Business Awards®. Executive Creative Director Curtis Randall also bagged a Bronze Stevie® Award in the Creative Executive of the Year category. About the winners […]

Travel to Enhance Your Life

John Sachtouras, CEO of ASCIRA, has 16 passports and has travelled to more than a hundred countries. Why? Because he feels travelling is the most enriching and educational experience in the world. In the interview below, he gets candid about why travel is an opportunity to fall in love with oneself. What was your first […]

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